Released on = March 9, 2006, 1:34 am

Press Release Author = PRHUB

Industry = Internet & Online

Press Release Summary = Portal to serve as a single platform for service apartment
owners to reach potential customers in India and across the globe

Press Release Body = Bangalore, March 09, 2006: The growth in the serviced
apartments industry in the last one year has led to a deluge of serviced apartments
springing all over major metros in India. Most of them facing a formidable challenge
of reaching out to new customers despite the demand far outstripping supply. Sensing
the need, a new portal exclusively devoted to serviced apartments has been launched
today. The portal, www.serviceapartmentbooking.com would act as a single platform
for various serviced apartments to represent themselves and for potential customers
to check out various options and make the choice accordingly. The portal would be
enabled with a new technology tool "LivServ" that shrinks the gap between interest,
availability and confirmation.
According to Ranganathan, Managing Director, BNA Technology Consulting, the firm
behind the new portal, "The serviced apartments industry is maturing into a
significant niche within the overall hospitality industry. However, due to the
infant nature of the industry there are huge gaps and challenges faced by both the
consumers and the serviced apartment industry. There is no single platform available
where all the offerings can be compared for the customer to make an informed choice,
on the other hand, there is no single and convenient platform available for the
owners to reach the potential customers who are now from across the globe. We would
strive to make the portal as informative and useful possible through continuous
additions and will also leverage technology proactively to add value to the twin
audiences the portal seeks to address."
The new portal is user-friendly with exhaustive information and is enabled with a
unique technology tool called "LivServ", which allows the customer to interact live
with a trained agent on their queries, their needs and also the availability of
rooms in a specific serviced apartment. "The service and the portal if it takes off
will be a real boon to the industry and the customers as it would lead to better
occupancy rates, happier customers and more.," added Ranganathan.
This business helps the user have a thorough experience, where the patrons interact
directly with the agent to obtain instant clarifications, leaving no room for
ambiguity. The cost effectiveness of service apartments is making them second home
for expatriates and business executives on the move. The apartments are not used by
the top brass alone, but foreign banks and multinational companies are also
providing accommodation at different levels in the company hierarchy - from entry
level executives who are given shared accommodation to senior management who are
provided with one to three bedroom apartments.
Founded in 1989, BNA Technology Consulting Ltd is a leading application services
provider (ASP) of Internet enabled solutions assisting enterprises in leveraging
their networked systems. BNA is a pioneer in implementing the first structured
cabling solution in India. The company is headquartered in Bangalore and has its
branches spread across in Chennai, Hyderabad, Cochin and Pondichery with associate
overseas offices in Abu Dhabi, Dubai and Singapore.
For editorial queries only contact D Prakruthi Nidhi/ Sonia of PRHUB @ 2299814


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